My research focusses on innovation and entrepreneurship and characterised by what occurs ‘in-between’ or ‘across’ disciplines, organisations, and contexts. I have a particular interest in family firms, traditional industries, and the role of knowledge in innovation.
Journal articles
Woodfield, P. J., Ooi, Y-M, & Husted, K. (2023). Commercialisation patterns of scientific knowledge in traditional low- and medium-tech industries. Technological Forecasting and Social Change. Volume 189, April 2023, 122349. doi:10.1016/j.techfore.2023.122349
Woodfield, P. J., & Husted, K. (2022). Sharing knowledge across generations and its impact on innovation. Wine Business Journal, (Special Issue: Leading through Innovation). doi:10.26813/001c.31022
Woodfield, P.J., Rasmussen, E., & Chandhok, Y. (2021). Family businesses and employment relations: Review and suggestions for future research. New Zealand Journal of Employment Relations, 46(1), 68-87. doi:10.24135/nzjer.v46i1.51
Woodfield, P. J., Ruckstuhl, K., & Rabello, R. C. C. (2021). Charting a course of action: An insider-outsider approach. Technology Innovation Management Review, 11(7/8), 48-64. doi:10.22215/timreview/1456
Parker, J., Corner, P. D., Woodfield, P. J., & Singh, S. (2019). Developing endogenous innovations: Corporate entrepreneurship and effectuation. Entrepreneurship Research Journal, 11(1). doi:10.1515/erj-2017-0122
Woodfield, P., & Husted, K. (2019). How does knowledge sharing across generations impact innovation?. International Journal of Innovation Management, 23(8). doi:10.1142/S1363919619400048
Woodfield, P. J., & Husted, K. (2017). Intergenerational knowledge sharing in family firms: Case-based evidence from the New Zealand wine industry. Journal of Family Business Strategy, 8(1), pp. 57-69. doi:10.1016/j.jfbs.2017.01.001
Woodfield, P. J., Woods, C., & Shepherd, D. (2017). Appreciating entrepreneurship: A new approach for field research. Entrepreneurship Research Journal, 7(2). doi:10.1515/erj-2016-0027
Woodfield, P. J., Shepherd, D., & Woods, C. (2017). How can family winegrowing businesses be sustained across generations? International Journal of Wine Business Research, 29(2). doi:10.1108/IJWBR-12-2015-0052
Woodfield, P. J., Woods, C., & Shepherd, D. (2017). Sustainable entrepreneurship: another avenue for family business scholarship? Journal of Family Business Management, 7(1), pp.122-132. doi:10.1108/JFBM-12-2015-0040
Woodfield, P. J., & Nel, P. (2015). Enhancing wine marketing through cooperation between family winegrowing businesses in New Zealand. New Zealand Journal of Applied Business Research, 13(1), 57-68. Retrieved from https://search.informit.org/doi/10.3316/INFORMIT.597917545120111
Woodfield, P. J. (2015). Innovating in traditional industries: bridging the knowledge gap. University of Auckland Business Review, 18(1), 18-27. Retrieved from https://www.thebookshelf.auckland.ac.nz/docs/UABusReview/2015/2015_18_i01-03-innovating-in-trad.pdf
Woodfield, P. J. (2013). Intergenerational family business: Hard graft. University of Auckland Business Review, 16(1), 38-47. Retrieved from https://www.thebookshelf.auckland.ac.nz/docs/UABusReview/2013/2013_16_i01-04-Intergenerational.pdf
Woodfield, P. J., & Nel, P. (2012). Investing niche wine marketing in New Zealand. International Retail and Marketing Review, 8(1), 24-37. Retrieved from http://journals.co.za/content/irmr/8/1/EJC123918
Woodfield, P. J., & Nel, P. (2006). Niche wine marketing in New Zealand: some empirical results. International Retail and Marketing Review, 2(1). Retrieved from http://www.journals.co.za/content/irmr/2/1/EJC47027?fromSearch=true
Reports
Co-authors with Ruckstuhl K, Daellenbach U, Costa Camoes Rabello R, Aliasghar O, Amoamo M, Choe L, de Jong K, Haar J, Hudson M, Martin W-J, O’Kane C, O’Kane P, Pirini J, Riddle K, Ruwhiu D, Sterling R, Walton S
Building New Zealand’s Innovation Capacity. Phase 1, Insights
Co-authors with Ruckstuhl K, Daellenbach U, Costa Camoes Rabello R, Amoamo M, Davenport S, de Jong K, Green L, Hudson M, Haar J, Kawharu M, O’Kane C, Ruwhiu D
More coming soon…